CEOs de grupos de lujo con mayor influencia digital en España

Marc Puig Guasch is the chairman and chief executive of Puig, a global luxury group with a strong presence in the beauty and fashion sector. His leadership has been crucial for the expansion and digital positioning of the company, which includes influential brands like Jean Paul Gaultier and Nina Ricci. His career and Puig's relevance in the Spanish and global markets demonstrate his significant impact.

Marc Alins was appointed President of FENDI Europe in 2025, a highly influential position in the luxury industry that demonstrates his strategic leadership. His extensive career at Louis Vuitton, managing key markets such as the Mediterranean, has provided him with a deep understanding of the sector and significant digital visibility.

Eva Serrano has demonstrated a remarkable ability to lead and transform global luxury brands, with a career that includes key roles at Inditex and as Global Brand President of Calvin Klein. Her experience in P&L management and strategic vision in the fashion sector make her an influential figure in the Spanish digital landscape.

Cédric Müller exerts considerable influence in Spain's luxury sector through his leadership as General Manager of Rolex Spain. His strategic management has been fundamental to the brand's digital positioning in the market, boosting its visibility and relevance.

Blanca Panzano is the CEO of LVMH Watches & Jewelry Iberia & Africa, a highly relevant position in the luxury sector. Her leadership and participation in events such as the Luxury Spain Congress 2026 demonstrate her influence and visibility within the industry, contributing to the conversation about the future of luxury and retail.

Olivier Lechére is the General Manager of Chanel in Spain and Portugal, a key position that grants him significant influence in the luxury sector. His leadership at a global brand like Chanel, coupled with his experience in the National Association of Perfumery and Cosmetics, demonstrates his impact on digital strategy and the visibility of luxury brands in the Spanish market.

Dimas Gimeno is an influential leader in the digital transformation of luxury retail in Spain, known for his innovative vision. His leadership at WOW Concept, which merges physical and digital experiences, demonstrates his impact on redefining high-end commerce.

José María Álvarez-Pallete is an influential figure in the Spanish digital sphere, with a notable social media presence and a distinguished career in the telecommunications sector. His leadership at Telefónica and his involvement with the GSM Association provide him with a significant platform to impact digital conversations about technology and business.

Ana Botín wields significant digital influence in Spain, notably through her leadership of Banco Santander, a major global financial institution. Her active presence on digital platforms and her advocacy for sustainability and inclusion amplify her impact in both the business and social spheres. Her career and visibility position her as a key figure in the Spanish digital landscape.