Top Instagram Beauty Influencers to Follow in 2023

Tati Westbrook stands out on Instagram for her detailed makeup tutorials and honest product reviews, making her a trusted source for beauty enthusiasts. Her content often addresses advanced techniques and current trends, offering value to both beginners and experienced makeup artists.

• Makeup tutorials and beauty tips

• OG beauty YouTuber

• Teaches makeup tips and tricks

Shayla Mitchell stands out on Instagram for her innovative makeup creativity, offering detailed tutorials and bold looks that inspire millions. Her authentic content and ability to connect with her audience make her an essential figure to follow in the beauty world.

• She is a beauty vlogger

• She is a YouTube star

Michelle Phan stands out on Instagram for her ability to create innovative and accessible makeup tutorials, inspiring a large community of followers. Her content offers practical tips and beauty trends that make her an essential figure for those seeking inspiration in the world of makeup.

• Global pioneer of beauty tutorials

• Founder and owner of a cosmetics line

Zoe Sugg stands out in the ranking of Instagram beauty influencers for her consistently inspiring content and detailed makeup tutorials. Her authenticity and ability to connect with her audience make her a reliable source for beauty tips and trends.

• Good vibrations

• Breaks taboos

Laura Lee stands out on Instagram for her creative makeup tutorials and authentic personality, offering practical tips and honest reviews that resonate with a broad audience. Her ability to create striking looks and her constant interaction with her followers make her an essential figure for those seeking beauty inspiration and guides on the platform.

• Beauty Influencer

• Businesswoman

• Co-host of the popular podcast Fool Coverage

• Known for her makeup tutorials

Jaclyn Hill stands out on Instagram for her makeup expertise and her ability to create detailed tutorials and honest product reviews. Her content inspires millions of followers to experiment with their personal style and discover new beauty trends.

• Honest product reviews

• Inspiring fashion content

• Expert skincare tips

• Unique and trendy personal style

James Charles stands out on Instagram for his innovative makeup artistry and his ability to create detailed, entertaining tutorials that inspire millions. His consistent content and strong connection with his audience make him an essential figure in the platform's beauty landscape.

• Beauty YouTuber and makeup artist

NikkieTutorials is a prominent figure in the Instagram beauty space, renowned for her bold makeup transformations and her knack for demystifying complex techniques. Her content inspires millions of followers to experiment with makeup and embrace their individuality.

• Teaches how to contour the face

• Has her own brand, Nimya

Christen Dominique stands out on Instagram for her detailed makeup tutorials and her ability to create both classic and avant-garde looks. Her content inspires a wide audience to experiment with different beauty techniques and products.

• Founder of @dominiquecosmetics

Huda Kattan is an influential figure in the Instagram beauty world thanks to her brand Huda Beauty, which has launched innovative and sought-after products. Her content offers detailed tutorials, honest reviews, and a behind-the-scenes look at the industry, inspiring millions of followers.

• Makeup artist and blogger

• Has accumulated millions of followers

• Has thousands of tutorials

• Is the most followed and mentioned beauty brand on Instagram in 2023