Top Most Influential Fashion Bloggers of the Decade

Discover the personalities who transformed fashion between 2010 and 2020. This list explores how fashion bloggers and influencers redefined style, from streetwear to luxury, setting trends in internet culture. Explore the impact of these key figures who shaped the industry and the aesthetic of the decade. Get to know the trendsetters who dominated social media and content platforms.

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  1. 1

    Chiara Ferragni

    27 Global Votes
    • Has diversified your business model

      (+4)

    Chiara Ferragni has established herself as a pioneering figure in the digital fashion world, transforming her personal blog into a global brand empire. Her ability to monetize her influence and build a globally recognizable personal brand positions her as one of the most impactful fashion bloggers of the decade.

  2. 2

    We Wore What

    27 Global Votes
    • Go-to blog for all things fashion, beauty, travel, and lifestyle.

      (+1)

    Danielle Bernstein, the force behind WeWoreWhat, became a central figure in the digital fashion space, setting trends and building a personal brand empire. Her ability to translate her personal style into engaging content and marketable products positioned her as one of the most influential voices in fashion blogging throughout the decade.

  3. 3

    Olivia Palermo

    27 Global Votes
    • Aware of their responsibility as an influencer in matters of style

      (+4)

    Olivia Palermo has established herself as a key figure in fashion, not only for her impeccable personal style but also for her ability to dictate trends and her constant presence in the front row of major fashion shows. Her influence extends through her digital platform and collaborations, setting standards in the fashion industry over the past decade.

  4. 4

    Camila Coelho

    27 Global Votes
    • Inspires others

      (+3)

    Camila Coelho has established herself as a key figure in digital fashion, building a strong personal brand through visually appealing content and an authentic connection with her audience. Her ability to transform her passion for fashion into a global empire of influence firmly positions her among the most impactful bloggers of the decade.

  5. 5

    Song of Style

    27 Global Votes
    • Founder of Song of Style

      (+2)

    Song of Style has established itself as an influential force in the fashion world due to its unique aesthetic and its ability to predict and set trends. Its visually striking content and focus on accessible fashion have resonated with a global audience, solidifying its place among the decade's most important bloggers.

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  7. 6

    The Blonde Salad

    27 Global Votes
    • Transformed her blog into a myth

      (+3)

    The Blonde Salad has established itself as a pioneering force in the digital fashion world, demonstrating an exceptional ability to anticipate and dictate trends. Its longevity and constant evolution in the fashion blogosphere make it an indispensable figure for understanding digital influence in the industry over the past decade.

  8. 7

    Who What Wear

    27 Global Votes
    • They conquer with their style

      (+3)

    Who What Wear has established itself as a pioneering force in the digital fashion space, consistently influencing trends and purchasing decisions for millions of readers. Its focus on curated content and practical advice has made it an indispensable reference for those seeking fashion inspiration and guidance.

  9. 8

    The Zoe Report

    27 Global Votes
    • Famous lifestyle influencer

      (+2)

    The Zoe Report has established itself as a leading source for fashion trends and news, significantly influencing the purchasing and styling decisions of a global audience. Its expert curation and consistent reach throughout the decade position it as a key voice in the digital fashion landscape.

  10. 9

    The Fashion Guitar

    27 Global Votes
    • Used by beginners and professionals

      (+2)

    The Fashion Guitar has established itself as a disruptive voice in the fashion world, offering a unique and avant-garde perspective that resonates with global audiences. Its ability to anticipate trends and create visually impactful content positions it as a key figure in shaping the digital fashion landscape of the decade.

  11. 10

    Natalie Off Duty

    27 Global Votes
    • Produces fashion content

      (+2)

    Natalie Off Duty has established herself as a key figure in fashion due to her distinct personal style and her ability to create aspirational yet accessible content. Her influence spans digital platforms, setting trends, and connecting with a global audience that values her authenticity and aesthetic vision.