Influencers who have changed the way content is consumed

PewDiePie revolutionized content creation on YouTube by popularizing the commented 'gameplay' format, establishing a model that thousands of creators have since followed. His charisma and interactive style with the audience demonstrated the power of individual personality to build a massive community and transform how people discover and consume digital entertainment.

The Dolan Twins revolutionized short-form video content on platforms like Vine and later YouTube, creating comedic sketches and vlogs with an authentic and relatable style that resonated with a young audience. Their ability to consistently generate viral content demonstrated the power of personality and creativity in capturing attention in an ever-evolving digital landscape.

Chiara Ferragni revolutionized the fashion and consumption world by transforming her personal blog into a multi-million dollar business empire. Her ability to monetize her lifestyle and create a direct connection with her followers set a precedent for the influencer marketing industry.

Jeffree Star revolutionized the beauty industry on YouTube by building a makeup empire from scratch, showcasing the power of authenticity and personal brand building. His unfiltered, direct approach to product reviews and his foray into e-commerce set a precedent for many creators who followed.

Tyler Oakley is a pioneer in video content creation on platforms like YouTube, democratizing the production and access to entertainment and personal commentary. His success demonstrated the power of individual creators to build massive audiences and define new forms of media interaction and consumption.

Shane Dawson revolutionized how documentaries are consumed on YouTube, popularizing long-form formats and complex narratives on controversial topics. His investigative series and public figure profiles generated significant interest and debate, demonstrating the platform's potential for investigative journalism and in-depth entertainment.

Markiplier has redefined YouTube entertainment by popularizing the "gameplay" format with his charisma and dynamic editing. His ability to connect with the audience through storytelling and humor has inspired countless creators and influenced how millions discover and enjoy online video games.

Zoe Sugg, also known as Zoella, revolutionized the YouTube landscape by being one of the pioneers in creating accessible and relatable lifestyle and beauty content. Her focus on daily vlogs and honest reviews set a precedent for countless creators, demonstrating the power of authenticity in building a massive audience and shaping digital content consumption trends.