Top Most Influential Beauty Guru Celebrities

Jeffree Star is a central figure in the beauty industry, renowned for his eponymous makeup brand, Jeffree Star Cosmetics. His influence spans across his social media platforms, where he shares tutorials, reviews, and trends, shaping the preferences of millions of followers.

• High-performance skincare with powerful ingredients

• He is an entrepreneur

• He is a makeup artist

• He is a YouTuber

Tati Westbrook has established herself as a central figure in the beauty world through her detailed product reviews and makeup tutorials. Her YouTube channel has built a loyal community, making her an authoritative voice and a significant influence on beauty consumers' purchasing decisions.

• Makeup tutorials and beauty tips

• OG beauty YouTuber

• Teaches makeup tips and tricks

Laura Lee has established herself as a prominent figure in the beauty world due to her skill in creating engaging makeup tutorials and her authenticity in sharing her favorite products. Her extensive reach on social media allows her to significantly influence beauty trends and her followers' purchasing decisions.

• Beauty Influencer

• Businesswoman

• Co-host of the popular podcast Fool Coverage

• Known for her makeup tutorials

NikkieTutorials has established herself as an authority figure in the beauty world through her striking makeup transformations and her ability to demystify complex techniques. Her YouTube channel has amassed a massive audience, making her an influential voice that sets trends and dictates what is popular in the industry.

• Teaches face contouring

• Has her own brand, Nimya

• Famous for transformative makeup tutorials on YouTube

• Social media makeup pioneer

Patrick Starrr has established himself as a central figure in the beauty world thanks to his charisma and skill in creating spectacular makeup looks. His influence extends across digital platforms, where he inspires millions with tutorials, reviews, and his unique style, positioning him as an undeniable benchmark.

• Social media influencer

• Founder of ONE/SIZE beauty brand

• Licensed Esthetician

• Digital star and beauty guru

James Charles stands out as a central figure in the beauty world, having built a massive platform through YouTube and other social media. His ability to create innovative makeup tutorials and his impact on beauty trends solidify him as an influential guru in the industry.

• Beauty YouTuber and makeup artist

Michelle Phan is a pioneering figure in the online beauty world, having built a massive personal brand through YouTube. Her ability to create accessible and engaging makeup tutorials established her as an authority and a significant influence in the beauty industry.

• Global pioneer of beauty tutorials

• Founder and owner of a cosmetics line

Shane Dawson has established himself as an influential figure in the beauty and entertainment spheres, making a significant impact through his documentaries and YouTube content. His ability to connect with massive audiences and his foray into creating beauty products, such as his successful makeup line, demonstrate his considerable influence in the industry.

• He has over 21 million subscribers on YouTube

• He was the fifth highest-paid YouTube star in America

• He has been active on the platform for over 10 years

• One of the first people to achieve fame on YouTube

Kandee Johnson is a central figure in the beauty world, renowned for her transformative makeup tutorials and charismatic personality that has captivated millions of followers. Her ability to create creative and accessible looks, coupled with her social media impact, firmly positions her as an influential beauty guru.

• Bubbly personality

• Incredible talent

• Makeup transformations

• Tutorials focusing on positivity and self-acceptance

Manny Gutiérrez has established himself as a key figure in the beauty world thanks to his skill in creating innovative and engaging makeup tutorials. His influence extends across digital platforms, where he inspires millions of followers with his tips and trends.

• Content creator

• Entrepreneur

• Revolutionized social media as part of the 'Beauty Boys'

• Willing to tear down beauty world stereotypes