Top Most Influential YouTubers of the Decade

Jeffree Star has established himself as a monumental figure on YouTube, building a beauty empire through his channel. His influence extends beyond makeup, impacting pop culture trends and business, making him a pillar of the decade on the platform.

Liza Koshy stands out in this ranking for her ability to evolve her content, moving from comedic sketches to deeper topics like mental health and activism. Her influence extends beyond YouTube, demonstrating a significant impact on popular culture and the platform.

Tyler Oakley stands out for his ability to connect with a global audience through authentic and empowering content, addressing important issues for the LGBTQ+ community and youth. His influence extends beyond YouTube, impacting popular culture and promoting social change.

PewDiePie established himself as a central figure in YouTube culture throughout the decade, defining the 'gameplay' format and cultivating a massive fanbase. His influence extended beyond gaming, impacting internet trends and the way online content is consumed.

David Dobrik stands out in this ranking for his ability to create viral content and his impact on YouTube culture throughout the decade. His vlogs, characterized by energetic humor and dynamic editing, defined a style that inspired countless creators and attracted a massive audience, solidifying his influence on the platform.

VanossGaming has established himself as a central figure in the YouTube Gaming community, accumulating a massive audience and lasting impact through his comedy content and gameplay. His unique style and ability to create trends around popular games position him as an extremely influential content creator of the decade.

Shane Dawson earned a spot on this ranking for his ability to create viral content and generate conversation throughout the decade. His documentaries and investigative series on YouTube tackled complex and controversial topics, attracting millions of viewers and demonstrating a significant impact on internet culture.

The Try Guys have demonstrated considerable influence on YouTube through their ability to reinvent content formats and tackle diverse topics with humor and authenticity. Their transition from Buzzfeed to an independent channel solidified their brand and allowed them to connect more deeply with their audience, establishing a successful model for creators seeking autonomy.

Jacksepticeye has established himself as a monumental figure on YouTube thanks to his infectious energy and consistently engaging gaming content. His ability to connect with a massive and diverse audience, fostering a loyal community over the decade, demonstrates his profound influence on the platform.

Markiplier has established himself as a monumental figure on YouTube thanks to his unparalleled charisma and his ability to connect with a massive audience through his gameplays and comedy content. His impact extends beyond entertainment, as he has used his platform to organize successful charity campaigns, demonstrating a positive and significant influence on the community.