Ölend

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Ölend is a Barcelona-based accessories brand founded in 2012 by Adriana and Fran, later joined by Antonio and Juan, specializing in durable backpacks and bags with a minimalist Nordic aesthetic. Initially a passion project born from a DIY backpack course, the brand emphasizes sustainability through small-batch production, timeless designs, and ethical practices. Its globally popular Ona Soft Bag—available in multiple sizes like MiniOna and Micro Ona—features padded compartments, chunky straps, and versatile color options (Cobalt Blue, Sage, Coral), becoming a staple for urban adventurers. Renowned for functionality aligned with mountaineering-inspired durability from mid-20th-century designs, Ölend exports to the US via ASOS[4], Japan, Germany[^1^], and other markets while maintaining direct customer engagement as a small-scale operation[2]. The brand collaborates with Foundawtion on educational projects[2] and prioritizes eco-conscious materials without compromising its signature clean lines or practical features like multiwear adaptability. Retail partners include Wild Cactus Boutique[3] and wholesale platforms like Faire[5], reflecting its balance of artisanal ethos and international appeal.