fragment design

About

Fragment Design is a Japanese streetwear brand founded by Hiroshi Fujiwara, renowned as the "godfather of streetwear." Established in the late 1990s, it is celebrated for its extensive collaborations across various industries. Fragment Design does not produce its own products but instead partners with other brands to co-create unique items. This approach has led to collaborations with prominent brands like Nike, Converse, Supreme, and Starbucks, among others. The brand's iconic lightning bolt logo is a symbol of Hiroshi Fujiwara's taste and approval, which significantly enhances the appeal of collaborative products. Hiroshi Fujiwara's influence extends beyond fashion; he is a musician, producer, and cultural influencer. His career spans over 40 years, with early involvement in Japan's hip-hop scene and the Harajuku fashion district. Fragment Design's collaborations are highly sought after, often becoming cultural phenomena. The brand's success lies in its ability to merge streetwear with mainstream culture, creating a unique intersection of lifestyle and pop culture. By focusing on collaborations, Fragment Design continues to be a pivotal force in the streetwear industry, offering a stamp of approval that elevates any product it touches.