Adidas - Run for the Oceans
CampaignAbout
Introduction to Run for the Oceans The "Run for the Oceans" campaign is a global initiative by Adidas in collaboration with Parley for the Oceans. Launched in 2017, it aims to raise awareness about ocean plastic pollution by engaging runners worldwide. Participants are encouraged to run during specific periods, with each kilometer contributing to a donation to Parley's Ocean School Program. This program educates and empowers young people in coastal communities affected by plastic pollution. Impact and Products The campaign has united millions of runners globally, promoting sustainability and raising significant funds. Adidas produces sportswear using upcycled marine plastic waste, such as the UltraBOOST Parley shoes. These efforts have led to the creation of over 50 million pairs of shoes using recycled ocean plastic. The campaign's success includes major sales increases in sustainable product lines and significant community engagement through beach cleanups and educational initiatives.
