Brandsmith

About

Brandsmith is a specialized advertising agency based in Spain, led by Christopher R. Smith. The agency focuses on aligning purpose and strategy with ethics and performance, emphasizing the importance of social responsibility in branding. With a strong background in sustainability, Brandsmith has worked extensively with organizations in the forestry sector, such as PEFC and ProPopulus. Christopher Smith is a respected consultant, speaker, and author, known for his expertise in integrating sustainability into brand narratives. Brandsmith's team, including Miguel Garcia Machín, offers a range of services aimed at enhancing brand identity and experience. The agency's approach emphasizes the integration of values into business strategies, ensuring that brands contribute positively to society while maintaining profitability. By fostering a moral compass in branding, Brandsmith helps companies navigate ethical challenges and build strong, recognizable identities. This commitment to responsible branding positions Brandsmith as a leader in promoting social and environmental awareness through its work.