Campari

About

Campari is a renowned Italian liqueur created by Gaspare Campari in 1860 in Novara, Italy. It is celebrated for its distinct bitter flavor and vibrant red color, which was originally derived from cochineal insects but now uses artificial coloring. The recipe remains a closely guarded secret, involving a blend of herbs, fruits, and aromatic plants infused in alcohol and water. Campari's production involves maceration, filtration, and aging in wooden casks to achieve its unique taste. Campari is a staple in many classic cocktails, such as the Negroni and Boulevardier, where its bold flavor pairs well with other ingredients. It is also enjoyed as an aperitivo, stimulating the appetite before meals. Campari's cultural significance extends beyond its use in drinks, symbolizing Italian elegance and passion. Over the years, it has evolved from a local specialty to a global brand, available in nearly 200 countries.