Carter Wilkerson's #NuggsForCarter
Social media campaignAbout
Carter Wilkerson's #NuggsForCarter campaign began when he tweeted at Wendy's, asking how many retweets he needed to get a year's supply of free chicken nuggets. Wendy's responded with "18 million," a seemingly impossible task. However, the tweet quickly gained traction, becoming the most retweeted post in Twitter history, surpassing Ellen DeGeneres' Oscar selfie record with over 3.6 million retweets. The campaign gained widespread media attention, with appearances on "The Ellen Show" and a feature in Katy Perry's music video. Wendy's donated $100,000 to the Dave Thomas Foundation for Adoption in Carter's name. The campaign highlighted the power of social media engagement and Wendy's active participation in creating memorable brand interactions. It remains a notable example of how a simple tweet can spark global interest and cultural relevance.
