Champion

About

Champion is a renowned sportswear brand established in 1919 by the Feinbloom brothers in Rochester, New York. Initially known as Knickerbocker Knitting Mills, it evolved into Champion Knitting Mills Inc. and later became a prominent figure in collegiate and professional sports apparel. Champion's innovative Reverse Weave technology, patented in 1938, ensures durability and resistance to shrinkage, making its sweatshirts and hoodies iconic for their quality and comfort. Champion's influence extends beyond sports, as it has become a staple in vintage streetwear. The brand's collaboration with high-end fashion labels and its resurgence in popularity through the athleisure trend have cemented its status as a premium clothing label. Champion's iconic "C" logo, introduced in the 1950s, is synonymous with quality and style. Today, Champion is owned by Authentic Brands Group, continuing its legacy as a leader in sportswear and fashion.