Coca-Cola – I’d Like to Buy the World a Coke

About

Coca-Cola's "I'd Like to Buy the World a Coke" campaign, launched in 1971, is a seminal moment in advertising history. Conceived by Bill Backer, it aimed to promote unity and peace during a period of social unrest. The campaign featured a diverse group of young people singing on a hilltop, symbolizing global harmony. The ad's message was simple yet powerful, focusing on shared joy and togetherness over a Coke. The campaign's impact was profound, receiving over 100,000 letters of praise and becoming an iconic anthem. It was revived several times, including in 1989 and 2011, further cementing its legacy. The ad's enduring appeal lies in its universal message of unity and positivity, transcending cultural and linguistic barriers. It remains a cultural touchstone, referenced and celebrated in various media forms, showcasing Coca-Cola's ability to elevate its brand beyond a beverage to a symbol of unity and joy.