
Cold Brew and RTD Coffee
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Cold brew coffee is a type of coffee that is brewed without heat, using cold water to extract flavors from coffee beans over a period of 12 to 24 hours. This method results in a smoother, less acidic coffee compared to hot-brewed coffee, making it more palatable for those with sensitive stomachs. Cold brew is rich in antioxidants and caffeine, which can enhance cognitive function, boost metabolism, and improve mood. Its health benefits include potential reductions in the risk of heart disease and type 2 diabetes. Ready-to-drink (RTD) coffee, including cold brew, has become increasingly popular due to its convenience and health-conscious appeal. RTD coffee products are sold in canned or bottled form, offering a quick caffeine fix for busy lifestyles. The market for RTD coffee is growing rapidly, driven by consumer preferences for healthier alternatives to sugary drinks. Brands are incorporating functional ingredients into RTD coffee to enhance its appeal. The RTD sector allows cold brew to reach a wider audience beyond traditional coffee shops, making it accessible at convenience stores and other outlets.