Competing Against Luck

About

In "Competing Against Luck", author Clayton Christensen presents a compelling argument that innovation is not solely the result of luck, but rather a combination of skill, strategy, and experimentation. The book delves into the concept of "jobs to be done," which refers to the underlying needs and desires of customers that drive their purchasing decisions. Christensen argues that companies must focus on understanding these jobs and creating products or services that successfully complete them. By adopting a customer-centric approach, businesses can increase their chances of success and reduce the role of luck in their outcomes. The book provides numerous examples of companies that have successfully applied this strategy, including the development of the Swiffer mop and the introduction of the Toyota Prius. Christensen also offers practical advice for entrepreneurs and executives on how to identify and prioritize the most important jobs to be done, and how to design products and services that meet those needs.