CrowdTangle

About

CrowdTangle is a social media analytics tool designed to help publishers and brands monitor and analyze content performance across various platforms. It provides insights into post engagement, audience growth, and competitive trends, allowing users to optimize their social media strategies effectively. By tracking metrics such as likes, shares, and comments, CrowdTangle enables content creators to understand audience behavior and tailor their content accordingly. Historically, CrowdTangle was owned by Facebook and played a crucial role in monitoring social media trends, especially during significant events like elections. However, Meta announced its discontinuation in 2024, citing evolving technology and regulatory changes. Despite its closure, CrowdTangle remains recognized for its ability to provide real-time data analysis, which was invaluable for researchers and journalists in tracking content trends and disinformation.