Doublecheck Assumptions

About

Doublecheck Assumptions is a crucial concept in strategic planning that emphasizes the importance of verifying and questioning assumptions underlying business strategies. Inaccurate assumptions can lead to significant failures, as seen in major projects like the Airbus A380, where incorrect market assumptions resulted in substantial financial losses[1]. By making assumptions visible and regularly testing them against new data, organizations can ensure their strategies remain aligned with changing market conditions and avoid costly mistakes. This process involves creating a list of key assumptions that are regularly reviewed and updated. It requires an adaptive approach, allowing for adjustments as new information becomes available[2][3]. Effective strategy deployment relies on continuous monitoring and feedback mechanisms to ensure that actions align with strategic goals[3]. By double-checking assumptions, organizations can maintain flexibility and respond effectively to changing circumstances, ultimately enhancing the success of their strategic plans[4][5].