Fenty by Rihanna

About

Fenty by Rihanna encompasses two distinct fashion ventures: Fenty and Savage X Fenty. The luxury fashion house Fenty was launched in May 2019 under LVMH, making Rihanna the first woman of color to lead a luxury brand within the group. It featured ready-to-wear clothing, shoes, and accessories, showcasing bold designs with a focus on versatility and inclusivity. The brand was known for its high-end fashion but faced challenges due to its expensive pricing. Savage X Fenty, launched in May 2018, is a lingerie brand renowned for its inclusive sizing and diverse marketing campaigns. It offers a wide range of lingerie styles, from bras to loungewear, and operates through both online and physical stores. The brand emphasizes body positivity and has become a leader in the lingerie industry with its commitment to diversity and customer engagement. Despite controversies surrounding its membership program, Savage X Fenty remains a significant player in the fashion world.