FILA

About

FILA is a renowned fashion brand that originated in Italy in 1911. Initially, it focused on textile manufacturing before transitioning into sportswear in the 1970s. The brand gained popularity through partnerships with tennis stars like Björn Borg and later with basketball players such as Grant Hill. FILA's distinctive 'F' logo became iconic in sports and streetwear, blending athletic performance with urban style. FILA's influence extends beyond sports, with a strong presence in retro-inspired fashion. The brand's resurgence in recent years has been marked by the successful re-release of classic models like the Disruptor. FILA now operates under Fila Korea, offering a wide range of products from athletic shoes to lifestyle apparel. The brand continues to innovate, balancing tradition with modern design trends, making it a staple in both sportswear and street fashion globally.