Frederick's of Hollywood 2015

About

In 2015, Frederick's of Hollywood faced significant challenges, culminating in the closure of all its physical stores and the filing for bankruptcy. This marked a pivotal moment for the brand, which had once been a leader in the lingerie industry. Founded by Frederick Mellinger in 1947, Frederick's of Hollywood was renowned for its innovative and sexy lingerie, including the invention of the push-up bra and popularizing black lingerie. The brand's rise to fame was built on its glamorous and daring approach to lingerie, which captivated audiences across America. Despite its historical significance, Frederick's of Hollywood struggled to adapt to changing market trends and consumer preferences. The brand's inability to maintain a consistent and modern image led to a decline in sales. In an effort to revitalize the brand, Megan Fox was later brought on as a co-owner and spokesmodel, aiming to reinvigorate the brand's appeal and relevance in the market. However, the 2015 bankruptcy marked a significant turning point, as the brand transitioned to an online-only presence.