FreshDirect

About

FreshDirect is an American online grocery company specializing in delivering perishable foods directly to consumers without maintaining retail stores. Founded in 1999, it operates primarily in the New York metropolitan area, including parts of New Jersey, Connecticut, and Long Island. FreshDirect focuses on reducing the time from farm to table by sourcing products directly from local farms and suppliers, emphasizing organic and locally grown items. The company is recognized for its sustainable practices, including being a certified sustainable seafood vendor. FreshDirect offers a wide range of products, including kosher foods and gourmet options. It uses a just-in-time manufacturing process to minimize waste and ensure freshness. Customers can order through the website or mobile app, with options for payment via various methods. FreshDirect maintains a large fleet of vehicles for efficient delivery, utilizing technology to monitor and improve safety and reduce emissions. In December 2023, FreshDirect was acquired by Getir, marking a significant shift in its operations.