Goop by Gwyneth Paltrow

About

Goop is a luxury fashion and lifestyle brand founded by actress Gwyneth Paltrow in 2008. Initially launched as a weekly newsletter, it has evolved into a comprehensive platform offering a range of products and services. Goop focuses on wellness, beauty, fashion, and home goods, providing high-end, clean beauty products and fashion lines like G. Label. The brand emphasizes quality and craftsmanship, creating timeless pieces for the modern woman. Goop's fashion offerings include collaborations with notable designers and brands, such as Lilly Pulitzer and Proenza Schouler. The brand also explores wellness through supplements and fitness programs. Goop operates from a place of curiosity and nonjudgment, encouraging open conversations and connection. It has become a significant lifestyle brand, valued at $250 million, known for its luxurious yet accessible products and engaging content strategy.