Goorin Bros

Goorin Bros Goorin Bros. is a distinguished hat brand founded in 1895 by Cassel Goorin in Pittsburgh, Pennsylvania. Starting with a horse-drawn cart filled with handcrafted hats, the company quickly earned a reputation for quality and artistry in millinery. The business was carried forward by Cassel’s sons Alfred and Ted, who expanded its reach across the United States and opened the first retail store in San Francisco. Over generations, Goorin Bros. has evolved while maintaining its commitment to craftsmanship and style, becoming renowned for blending tradition with contemporary fashion trends. A hallmark of Goorin Bros.' modern identity is its unique animal-embroidered caps known as "The Farm" collection, introduced in 2003 under Ben Goorin's leadership. These playful patches feature various farm animals such as swine, beaver, goat, and rooster on trucker hats—designs that have gained global popularity among celebrities and fans alike. This signature line symbolizes not only creativity but also human connection through expressive headwear that honors both heritage and innovation. Today, Goorin Bros. stands as an iconic brand representing timeless craftsmanship fused with bold personal style worldwide.