Greenpeace - There's a Rang-Tan in My Bedroom

About

The "There's a Rang-Tan in My Bedroom" campaign by Greenpeace highlights the devastating impact of palm oil production on orangutans and their habitats. The campaign uses a poignant narrative, narrated by Emma Thompson, to illustrate how deforestation for palm oil plantations displaces orangutans from their natural habitats. The story revolves around a young orangutan, Rang-tan, who seeks refuge in a human's bedroom after her forest home is destroyed. This creative approach aims to connect viewers emotionally with the plight of orangutans and the environmental consequences of unsustainable palm oil practices. The campaign emphasizes the urgent need for sustainable palm oil sourcing and raises awareness about the role consumers can play in protecting orangutan habitats. By focusing on a relatable character like Rang-tan, Greenpeace encourages viewers to engage with the broader issue of deforestation and its effects on biodiversity. The campaign has been recognized for its impactful storytelling and its ability to bring attention to critical environmental issues, inspiring viewers to support sustainable practices and protect endangered species like the orangutan.