Hootsuite Insights

About

Hootsuite Insights, powered by Brandwatch, is a robust tool designed to monitor and analyze online conversations about your brand, campaigns, and competitors. It integrates seamlessly with the Hootsuite dashboard, allowing users to track mentions, identify trends, and manage their reputation effectively. With features like Quick Search and Saved Searches, users can leverage Boolean search logic to find specific information, including @mentions and #mentions. This tool helps businesses stay informed about what people are saying about them and their competitors, enabling strategic planning for social media campaigns. Hootsuite Insights provides valuable insights into the volume of mentions, common words used in conversations, and sentiment analysis. Users can create custom reports, set up alerts for changes in mentions, and compare their social share of voice with competitors. This comprehensive analytics solution helps businesses refine their social media strategies by providing real-time data and actionable insights. By integrating with Hootsuite Analytics, users can combine social listening metrics with other social data for a more holistic view of their social media performance.