Instacart

About

Instacart is a leading grocery delivery service that connects customers with local stores, offering same-day delivery and pick-up options. Founded in 2012 by Apoorva Mehta, Max Mullen, and Brandon Leonardo, Instacart operates in the United States and Canada, partnering with over 1,400 retailers across more than 80,000 stores. Users can shop from multiple stores simultaneously, with each store having its own cart, delivery fees, and minimum order requirements. Instacart does not hold inventory; instead, it relies on a network of personal shoppers who pick and deliver items directly from partner stores. Instacart's platform provides flexibility with various service options, including scheduled deliveries and priority options as fast as 30 minutes. The service is accessible via mobile app or website, allowing users to browse stores, select items, and choose delivery or pick-up times. Instacart also offers a subscription service called Instacart Express, which provides free delivery on orders over $35. Additionally, Instacart generates revenue through targeted advertising and service fees. Its technology supports retailers by enhancing their online presence and fulfillment capabilities, making it a comprehensive solution for both consumers and businesses.