
Jamiroquai - Virtual Insanity
Music videoAbout
The music video for Jamiroquai's "Virtual Insanity" is a conceptual masterpiece directed by Jonathan Glazer. Released in 1996, it features lead singer Jay Kay performing in a futuristic setting with moving floors and walls, creating a visually stunning and mind-bending effect. The video was achieved using a camera fixed to a floating room on wheels, which gave the illusion of a moving floor without the need for extensive hydraulics. This innovative technique allowed the video to be made on a budget, using lots of people pushing the room around to create the desired motion[1][2][4]. The video's bleak setting, with featureless white walls and a monochromatic color palette, complements the song's themes of technological advancement and societal disconnection. The lyrics warn of a dystopian future where technology dominates, leading to "Virtual Insanity." The video's use of symbolism, such as cockroaches and a crow, adds depth to its message. It was highly acclaimed, winning four MTV Video Music Awards in 1997, including "Best Video of the Year" and "Best Visual Effects"[1][3][5].