ranking item image

Jellies and Plastic Shoes

Footwear category

About

Jelly shoes, or "jellies," are a type of footwear made from PVC plastic. They originated in the post-war period as an affordable alternative to leather shoes, which were scarce due to wartime shortages. Initially, PVC shoes were used by fishermen in France for their ease of cleaning and low cost. However, it wasn't until the 1980s that jelly shoes became a fashion trend, thanks to their colorful and playful designs. The popularity of jelly shoes peaked in the 1980s and 1990s, with various brands offering them in a wide range of colors and styles. Despite concerns about PVC's environmental impact, jelly shoes have experienced revivals over the years. They are known for being lightweight, easy to clean, and affordable, making them a popular choice for casual wear. Today, jelly shoes continue to be part of fashion trends, with both high-end designers and affordable retailers offering them.