Klarna

About

Klarna is a Swedish fintech company founded in 2005 by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson. It provides a range of online financial services, primarily focusing on payment processing for the e-commerce industry. Klarna's services include direct payments, pay-after-delivery options, and installment plans, all integrated into a one-click purchase experience. This allows consumers to purchase products now and pay later, often in interest-free installments, enhancing their shopping experience. Klarna operates globally, with significant presence in countries like the US, UK, and several European nations. The company has expanded its services beyond online transactions, offering in-store payment options through smartphone technology. Klarna's impact extends beyond retail, influencing consumer behavior and expectations at checkout. Despite facing challenges, including a significant drop in valuation, Klarna remains a major player in the fintech sector, continuing to innovate and expand its services.