LEGO

About

The LEGO Group is a renowned Danish toy company founded in 1932 by Ole Kirk Christiansen. Initially producing wooden toys, LEGO transitioned to plastic in 1947 and introduced its iconic interlocking bricks in 1949. The company's name, LEGO, comes from the Danish phrase "leg godt," meaning "play well." Over the years, LEGO has expanded its product line to include a wide range of themes, from vehicles and buildings to minifigures and educational sets. It operates through a unique business model that emphasizes creativity, quality, and playability. LEGO has successfully transformed its business through digital innovation and a focus on core values. It offers immersive experiences via LEGOland theme parks and digital platforms, enhancing its appeal to families and enthusiasts. The company's commitment to customer-centricity and sustainability has improved brand recognition and loyalty. LEGO's products are designed to foster creativity and problem-solving skills, making it a beloved brand worldwide. Its strategic partnerships and expansion into digital spaces have allowed it to stay relevant in the evolving world of play.