L.O.L. Surprise!

About

L.O.L. Surprise is a popular toy brand launched by MGA Entertainment in 2016. The acronym L.O.L. stands for "Li'l Outrageous Littles," which refers to the collectible mini dolls that come with various hidden accessories. These dolls are wrapped in colorful balls with multiple layers, each containing a surprise item such as stickers, shoes, outfits, or secret messages. The unwrapping process is a key part of the fun, as children eagerly discover the surprises within each layer. The L.O.L. Surprise brand has expanded to include several spin-offs, such as the L.O.L. Surprise O.M.G. fashion dolls and the L.O.L. Surprise Tots. The brand is known for its innovative approach to unboxing and surprise elements, which have made it a global sensation. L.O.L. Surprise products are suitable for children aged 5 and older and offer a unique blend of play, discovery, and collectibility. The brand has also ventured into other categories like video games and fashion collaborations, further enhancing its appeal to a wide range of audiences.