McDonald's: Grimace Shake (2025)

McDonald's: Grimace Shake (2025) The McDonald's Grimace Shake filter, launched in 2025, capitalized on a viral marketing moment, becoming a significant part of the Grimace Shake trend. This interactive filter likely offered fun and engaging elements tied to the product, encouraging users to create and share their own content. It exemplifies how AR filters can be instrumental in generating widespread social media buzz and driving massive user participation around a specific product or campaign.