Moflete (by Joe Burger)

Moflete (by Joe Burger) Moflete by Joe Burger is a distinctive burger restaurant chain with locations in Cuenca, Madrid, and Valencia, Spain. Founded through the collaboration of three friends including Jorge González—better known as Joe Burgerchallenge, a prominent Spanish burger expert—the establishment aims to elevate the burger experience by using high-quality ingredients and carefully crafted recipes. The menu reflects inspiration from leading Spanish burger specialists, featuring about ten unique burgers made with 200-gram dry-aged beef patties. The venues are characterized by their urban aesthetic with graffiti art on the walls referencing popular culture such as Marea band and Breaking Bad, creating an original atmosphere for diners. The Cuenca location is notably near the University of Castilla la Mancha and has gained popularity not only for its gourmet burgers but also for interactive elements like "the cage," a content creation space where influencers can engage in food challenges inspired by Joe's experiences in the U.S. Moflete prides itself on shunning typical burger salad garnishes like lettuce to focus more on bold flavors. Beyond brick-and-mortar restaurants, Moflete also operates a food truck that participates in various burger festivals across Spain. The brand has garnered positive recognition among locals and visitors alike, securing a place among top eateries in Cuenca and other cities.