New Balance - Always in Beta

About

New Balance's "Always in Beta" campaign is a global brand initiative that emphasizes innovation and continuous improvement in athletic performance and style. Launched in 2015, the campaign features 17 celebrity athletes across various sports, including running, baseball, tennis, soccer, and triathlon. It highlights New Balance's commitment to pushing boundaries in design and technology, aligning with the brand's performance sport strengths and mission to inspire athletes worldwide. The campaign includes a TV spot titled "The Storm," showcasing a runner who, with the help of hundreds of athletes, overcomes her limits. The initiative also introduces new products like the Vazee running footwear and Made for Movement apparel. The "Always in Beta" tagline symbolizes the brand's relentless drive to innovate and improve, both in products and athlete support. It extends across TV, print, in-store, and social media platforms, reinforcing New Balance's position as a leader in athletic innovation.