New Era

New Era New Era is a renowned fashion brand founded in 1920 by German immigrant Ehrhardt Koch in Buffalo, NY. Initially, the company produced Gatsby-style caps, manufacturing 60,000 in its first year. Koch's vision was to elevate the quality of fashion headwear, and his expertise led to rapid growth. In 1921, the company was renamed New Era Cap Co. after initially being called E Koch Co. Over time, New Era transitioned to producing baseball caps, driven by Harold Koch, who recognized the growing popularity of baseball. In 1934, New Era supplied its first professional baseball cap to the Cleveland Indians. Today, New Era holds over 500 licenses, making it a leading brand in the headwear industry. Its legacy spans a century, with a strong presence in fashion and sports, solidifying its position as a benchmark in headwear.