Nike - Dream Crazy

About

Nike's "Dream Crazy" campaign, launched in 2018, was a pivotal moment in marketing history. Featuring Colin Kaepernick, the campaign celebrated the 30th anniversary of Nike's "Just Do It" slogan. It emphasized the importance of pursuing dreams despite adversity, using Kaepernick's personal story as a powerful example. The campaign included a two-minute commercial narrated by Kaepernick, along with print ads, social media posts, billboards, and in-store promotions. It sparked a global conversation about perseverance and social justice, resonating with a diverse audience. The campaign's impact was significant, generating substantial media coverage and social media buzz. It won an Emmy for Outstanding Commercial and increased Nike's sales. By featuring athletes like Serena Williams and LeBron James, Nike highlighted overcoming adversity and challenging societal norms. The campaign became a cultural movement, inspiring individuals to push boundaries and take risks. Its success demonstrated the power of brand activism and emotional storytelling in marketing, setting a new standard for brands engaging in social issues.