Nike - 'Just Do It'

About

Nike's "Just Do It" slogan, introduced in 1988, is a globally recognized phrase that embodies motivation and action. It was inspired by the final words of Gary Gilmore, "Let's do it," before his execution. Dan Wieden, co-founder of Wieden+Kennedy, adapted these words to create a powerful tagline that aligns with Nike's brand identity of promoting athleticism and perseverance. The "Just Do It" campaign was highly successful, transforming Nike into a global sports and fitness leader. It created an emotional connection with audiences, encouraging individuals to overcome obstacles and achieve their goals. The slogan transcends sports, becoming a cultural mantra for self-improvement and motivation. Over the years, it has been featured in numerous campaigns alongside top athletes, reinforcing Nike's association with success and determination.