Nike x Ocean Conservancy

About

Nike's "Vaya" campaign is a groundbreaking initiative that combines the worlds of sports and environmental conservation. By partnering with the Surfrider Foundation, a non-profit organization dedicated to protecting the world's oceans, Nike has created a movement that inspires people to take action and make a positive impact on the planet. The campaign's name, "Vaya," which means "go" or "move" in Spanish, reflects the idea of taking the first step towards a more sustainable future. Through a series of engaging advertisements, social media activations, and community outreach programs, Nike aims to raise awareness about the importance of ocean conservation and the role that individuals can play in protecting marine ecosystems. The campaign also highlights the brand's commitment to using sustainable materials and reducing waste in its supply chain. By joining forces with the Surfrider Foundation, Nike has demonstrated its dedication to using its platform to drive positive change and inspire a new generation of environmental leaders.