Nike x Off-White
ProductAbout
The Nike x Off-White collaboration, known as "The Ten," was a groundbreaking project launched in 2017. It involved the deconstruction and reimagining of ten iconic Nike silhouettes by Virgil Abloh, the founder of Off-White. Abloh applied his architectural design language to these shoes, blending high fashion with streetwear. The collaboration included models like the Air Jordan 1, Air Max 90, and Air Presto, each redesigned with unique elements such as exposed stitching, bold text, and red zip ties. This collaboration significantly influenced both fashion and sneaker culture by pushing the boundaries of design. Abloh's approach, known as the "3% rule," involved making minimal changes to create something new and radical. The shoes quickly became highly sought after, selling out and cementing their status as collectibles. The collaboration's success extended beyond its initial release, with additional designs and colorways being introduced in subsequent years. The Nike x Off-White partnership remains a pivotal moment in the history of sneaker design, showcasing the power of innovative collaboration in fashion.
