Off-White

About

Off-White is an Italian luxury streetwear brand founded by Virgil Abloh in 2013. Initially, Abloh launched his fashion career with Pyrex Vision in 2012, which he later rebranded as Off-White. The brand is known for its unique blend of high-end fashion and streetwear, often described as "the gray area between black and white." Off-White has gained international recognition for its distinctive designs, which include signature elements like yellow and white diagonal lines, crossed white arrows, and quotation marks. The brand's aesthetic appeals to youth culture and has been endorsed by numerous celebrities. Off-White has collaborated with various brands, such as Nike, IKEA, and Jimmy Choo, and has shown collections at Paris Fashion Week. The brand expanded its presence globally with stores in Hong Kong, Tokyo, and New York. In 2021, LVMH acquired a majority stake in Off-White, but the brand was later sold to Bluestar Alliance in 2024. Off-White continues to innovate, combining fashion with art, music, and architecture, maintaining its position as a leading luxury streetwear brand.