Patagonia's Worn Wear

About

Patagonia's Worn Wear program is a pioneering initiative aimed at reducing waste and promoting sustainability in the outdoor gear industry. Introduced in 1993, it encourages customers to repair, reuse, and recycle their clothing rather than discarding it. The program emphasizes the value of extending the life of products through repair and reuse, countering the fast fashion trend of frequent purchases and disposals. By providing repair guides and services, Patagonia empowers consumers to take care of their gear, fostering a community that values longevity and environmental stewardship. The Worn Wear program includes various components such as repair tours, online repair guides, and a marketplace for second-hand Patagonia items. It has successfully repaired thousands of garments and extended the life cycle of many products. By promoting a circular economy, Patagonia reduces textile waste and minimizes its environmental footprint. The program also offers customers a chance to trade in used items for vouchers, further incentivizing sustainable consumption practices. Overall, Worn Wear reflects Patagonia's commitment to environmental responsibility and sustainable practices in the fashion industry.