Quiksilver

About

Quiksilver is a renowned surf brand founded in 1969 by Alan Green and John Law in Torquay, Australia. Initially, the brand focused on creating high-quality boardshorts designed specifically for surfers, addressing the need for comfortable and functional swimwear. Quiksilver's innovative approach quickly gained popularity among local surfers, leading to rapid expansion. The brand began sponsoring professional surfers and participating in competitions, which increased its visibility and reputation within the surfing community. Over the years, Quiksilver expanded internationally, diversifying its product line to include casual clothing and accessories for various action sports like skateboarding and snowboarding. Notable acquisitions include DC Shoes and the establishment of the Roxy brand for women. Despite facing financial challenges, Quiksilver remains a prominent figure in the surfing and action sports industries. Its logo symbolizes its connection to surfing and snowboarding, reflecting its enduring commitment to these sports. Today, Quiksilver operates under Boardriders, Inc., alongside other notable brands in the action sports sector.