Radiohead - House of Cards

"House of Cards" is a music video by Radiohead, released in 2008, directed by James Frost. It is notable for being created without traditional cameras or lighting, instead utilizing innovative 3D data visualization technologies. The video employed Geometric Informatics and Velodyne Lidar systems to capture 3D images. Geometric Informatics used structured light for close-up scenes, while Velodyne Lidar employed multiple lasers to scan large environments. This unique approach resulted in a haunting and futuristic visual style. The video features rendered images of Thom Yorke's face and other subjects, creating a spectral and eerie atmosphere. The project was released as an open-source initiative, allowing users to download the data and create their own visualizations. "House of Cards" was premiered by Google in July 2008 and received critical acclaim for its innovative use of technology. The song itself is part of Radiohead's album In Rainbows and was nominated for several Grammy Awards. The video's groundbreaking approach reflects Radiohead's interest in exploring unconventional creative methods.