Rihanna x Puma (Fenty Puma)

Rihanna x Puma, also known as Fenty Puma, is a collaborative effort between the global superstar Rihanna and the sportswear brand Puma. Launched in 2015, this partnership transformed Puma's image by seamlessly blending athletic wear with high fashion, attracting a new demographic. The collaboration began with the iconic Creeper sneakers and expanded to include various footwear styles like bowed sneakers and faux-fur slides. Fenty Puma's influence extended beyond footwear, hosting several buzzworthy fashion shows during New York and Paris Fashion Weeks. The collaboration resumed in 2023 with the introduction of the Avanti sneaker, a hybrid design inspired by Puma's King football boot and Easy Rider running shoe. Rihanna's creative direction infused the Avanti with vintage leather, a foldable tongue, and gum sole, offering it in adult and children's sizes. The Avanti LS, launched in 2025, further evolved this style with luxurious materials and a royal blue suede finish. Fenty Puma's designs honor Puma's heritage while pushing fashion boundaries, making it a pivotal force in the sportswear-meets-fashion landscape.