Skatewear

About

Skatewear emerged from California's vibrant skate culture, evolving into a cornerstone of street fashion. Its casual and relaxed aesthetic resonates globally, reflecting the laid-back spirit of its origins. Initially, skatewear mirrored surf culture, with boardshorts and Vans slip-on shoes being staples. As skateboarding grew, so did the need for durable, practical clothing that could withstand the rigors of the sport. Over time, skatewear has transformed, influenced by various cultural movements. The 1970s saw a DIY ethos, with skaters customizing their apparel. The 1980s introduced bold graphics and neon colors, while the 1990s marked the rise of streetwear with brands like Supreme. Today, skatewear blends style with functionality, often featuring collaborations between skate brands and high-fashion houses. This fusion has elevated skatewear from a niche subculture to a global fashion phenomenon.