Sledgehammer by Peter Gabriel

The music video for "Sledgehammer" by Peter Gabriel is a landmark in visual storytelling. Released in 1986, it was directed by Stephen R. Johnson and produced by Adam Whittaker. The video features a blend of stop-motion animation, claymation, and pixilation, creating a surreal and captivating visual experience. Aardman Animations, known for their work on Wallace and Gromit, contributed to the animation, with notable scenes including Peter Gabriel's face transforming into various objects and claymation figures. "Sledgehammer" was a groundbreaking achievement, winning nine MTV Video Music Awards in 1987 and becoming one of the most played videos on MTV. Its innovative use of animation techniques inspired other artists to experiment with similar visuals. The video's success is attributed to its organic, handmade feel, which adds to its enduring appeal. It remains a celebrated example of creative storytelling in music videos, influencing the industry with its unique blend of artistry and technical innovation.