Sports Illustrated Studios

About

Sports Illustrated Studios is a joint venture between Authentic Media Brands and 101 Studios, launched to expand the Sports Illustrated brand into film and television. The studio's first project is a docu-series called "Covers," which explores the stories behind the magazine's most iconic covers. This initiative aims to leverage Sports Illustrated's rich history of sports coverage to create diverse content, including documentaries and scripted series. Beyond its initial projects, Sports Illustrated Studios is part of a broader strategy to build the Sports Illustrated brand. It collaborates with other media entities, such as iHeartMedia, to produce podcasts that bring sports stories to life in new formats. The studio's efforts reflect a broader push by Sports Illustrated to engage audiences across multiple platforms, from traditional print to digital media and beyond.