Sports Illustrated's 'Bikini Issue' (1964)

About

The first Sports Illustrated Swimsuit Issue, released on January 20, 1964, marked a significant cultural phenomenon. It featured Babette March, a Berlin-born model, on its cover. March was photographed by J. Frederick Smith in Cozumel, Mexico, wearing a white bikini. This issue was created to fill the gap during the slow winter sports season and became an instant sensation, setting the stage for future editions[1][2]. Babette March's appearance on the cover launched her into fame, with readers sending her date offers and marriage proposals. The issue was a simple five-page spread but paved the way for future models like Cheryl Tiegs and Tyra Banks. The swimsuit issue has since become an annual publication, evolving to include diverse models and themes[1][3][4].