Starbucks' Red Cup Contest

Concurso de vasos rojos de Starbucks is a captivating marketing campaign that has taken the world by storm. This innovative initiative, launched by the renowned coffee giant, has successfully created a buzz among its loyal customers and beyond. The campaign's core objective is to engage and reward customers who participate in a series of challenges and games, all centered around the iconic red cups that Starbucks is famous for. Throughout the campaign, customers are encouraged to share their experiences and photos on social media, using a branded hashtag. The most creative and innovative submissions are then selected and featured on Starbucks' official social media channels, providing a platform for customers to showcase their talents and connect with like-minded individuals. The campaign's success can be attributed to its unique blend of interactivity, gamification, and customer engagement, making it a standout in the world of marketing and branding.